The origin

The street marketing comes from the USA few years ago.
The first time its appears, it was the famous "sandwich man" as you can see in the foto.

 Today, the street marketing simpliest form is flyers. The goal is to comunicate efficiently with a well-focused target. But, their is many differents form that we will present you later.

In the origin, street marketing was used to comunicate with younger, less receptiv to classical and traditional advertisers.
For now, more companies used this kind of ad. Its allows to be directly in contact with their customers. They can catch their intentions more easly and efficiently. They have to taking down in the street when their target move on and try to give them a message more shock and pertinent than classical ad.

Today, the street marketing is used by manies companies for all people - as well younger as older ; student as professional.

This is an other way to comunicate and to be closer than people.

Street Marketing

 In a busy world in which consumers do not take the time to look at the advertising panels or catalogs, we had to develop a new marketing technique to allow new brands to communicate with the general public.

This new thing is the street marketing.

- Its principle is to identify areas of passages or the gathering of the target population to conduct a transaction relating to promotional. 

- The action of street marketing this usually happens near the signs to promote business districts and students. 

- Its objective is usually to create the event, to surprise and bring the brand name consumers by passing messages through the alternative development of animations for a lasting impression.

- Through street marketing campaigns we can distinguish differents types of operations such as sampling campaigns, tasting urban guerrilla, poster campaigns wild.
The street marketing is spreading more and being more innovative we can always ask us if it's not about the new trends on local communication to change the world of communication.