The origin

The street marketing comes from the USA few years ago.
The first time its appears, it was the famous "sandwich man" as you can see in the foto.

 Today, the street marketing simpliest form is flyers. The goal is to comunicate efficiently with a well-focused target. But, their is many differents form that we will present you later.

In the origin, street marketing was used to comunicate with younger, less receptiv to classical and traditional advertisers.
For now, more companies used this kind of ad. Its allows to be directly in contact with their customers. They can catch their intentions more easly and efficiently. They have to taking down in the street when their target move on and try to give them a message more shock and pertinent than classical ad.

Today, the street marketing is used by manies companies for all people - as well younger as older ; student as professional.

This is an other way to comunicate and to be closer than people.